• Welcome to my new blog. But in 2018, need I have bothered?

    In short, no I needn’t have. Bothered, I mean (just in case you’ve already been distracted by some tweet or Facebook post). Indeed, many more established bloggers than I (this guy for example) have long since hung up their opinions, rather than continue to air them to ever-decreasing audiences. Of course, lots of bloggers still thrive, and some are invincible. There are the industry greats, whose reputations were formed long before their blogs. One-man brands like Dave Trott and Seth Godin. And …


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