• Why brands like Rolls Royce need to rethink the rich.

    I once went on a fact-finding visit to Rolls Royce, in preparation for a pitch. We weren’t the eventual winners, though even at the time, I had a sneaking feeling Rolls Royce wouldn’t get too much out of it, either. Whatever marketing activity the exercise resulted in, RR’s sales department never knew much about it.


Back to portfolio